Paradigm Shifts, Part 3, by Joel Barker.
Joel tells the story of how the Swiss Watch Makers – who dominated the world market with 60% marketshare and 80% of the profits – plummeted to below 10% and had to release 50,000 of their 65,000 employees, in just 10 years!
The irony of this disaster was they invented the very product that brought about their own demise!
The Swiss were blinded by their existing paradigm and, when confronted by an entirely new way to continue their historical success well into the future, they rejected the new paradigm out of hand!
The new paradigm just didn’t fit the rules for what they were already so good at!
Paradigms: The lesson from this story directly applies to any individual, organization, or nation that assumes what has been successful in the past will continue into the future!
Joel reminds us that when paradigms shift, everyone goes back to zero!!! Moreover, when the rules change, your past guarantees nothing into the future.
In fact, a successful past can easily block your vision of the future.
Paradigms dramatically affect our judgements and decision making by influencing our perceptions. We must be able to recognize our present paradigms, and be ready to go beyond them.
Your paradigms can prevent you from seeing anything that runs counter to them. You see data that doesn’t fit your existing paradigm either poorly or not at all.
Paradigms are common. We have them in all aspects of our lives. Paradigms an be useful - they can help us find what is important, and realize what is not.
But, and this is the big warning, sometimes your paradigm can become THE paradigm i.e., the ONLY way to do something!
And, when this happens, you’ll suffer from paradigm paralysis – the terminal disease of certainty!
The people who create new paradigms are usually outsiders. Since they’re not part of the old paradigm, they have nothing to loose by creating the new.
This final video in Joel’s “Paradigm Shift” series offers valuable recommendations to
the hopeful innovator.
Please let us know what you think below.